Stephanides Group  
 
 Profile & Group Strategy
OUR PHILOSOPHY

Being a responsible leader in the local market, our fundamental strength lies within our people. The Group’s commitment comes from a dedicated set of principles defined some 80 years ago by the founder Anastasios Stephanides. We have a clear vision of the future and our aim is to achieve leadership and growth through excellent service, effective marketing, competitive pricing, and staff motivation.

OVERVIEW

From its modest roots as a small trading store, the Stephanides Group now has a corporate tradition of over 80 years rich in trading expertise and is one of the most respected household names in Cyprus. Today, the Group is a well-capitalised and dynamic organization that is expanding into other markets such as Greece, Middle East and the Balkans, and is offering the same high standards now as it did in years gone by.

By investing in its People, the quality of the Products and Services that are offered, its highly organized and reliable Distribution Networks, and its dedicated After-Sales Services, the Group has acquired and maintained a reputation for high values, and a strong sense of commitment. The Group has also widely diversified, and now represents some of the most internationally renowned brands in many different areas.

HUMAN RESOURCES

Our people are our most valuable asset. Because our people are fundamental to the way we do business they are the centre of everything we do. The Group has always invested in its personnel as they represent the future continuity of the commitment made in every market; it takes pride in the selection, training and motivation of its personnel in all departments.

Our overall function is to devise and implement strategies and policies to ensure that we have the right people with the right skills. With a clearly defined management structure, the Group offers excellent incentive schemes to ensure that the output of its personnel is professional, effective and efficient.

The skills of the personnel are always kept up to date with regular internal meetings, participation in overseas seminars, constant information from the relevant trade publications and the personal guidance of Mr. Stephanides’ extensive international experience. All managers are able to draw experience from other departments of the Group, and this in turn with the guidance of the Senior Management allows each division to operate as effectively as possible.

We strive to keep our people fulfilled and committed.


INFORMATION TECHNOLOGY

Information technology gives us the opportunity to improve the way we do business. The Group has invested in computerised systems for the daily operations. This has led to an outstanding Business Information System within the company that is second – to – none in the market- a valuable business tool that enables the managers to maintain the competitive edge that the Group has in the marketplace.

The Group is recognized consistently for innovative technology services, data management and applications that build our customers’ businesses and help us grow. The Information technology organization of the Group offers a progressive organization model that integrates business and technology to maximise the value of its customers.


FINANCIAL MANAGEMENT


Our Finance and Accounting team faces company challenges, resources and opportunities on a daily basis. As a family-owned company we focus on building value through long-term results. That is why we emphasize on providing information to manage the business and not only financial reporting.

Our Finance Managers have a broad overview of our business processes and understand the strategies that drive our growth and profitability. They are at the forefront of how we change and develop to meet our goals.


PRODUCTS AND SERVICES

We are committed to providing products and services that are of the highest quality that touch and improve people’s lives on a daily basis. Our Group has one of the largest and strongest portfolios of trusted brands throughout many many different industries. As a result of this, we can rely on a stable increase in sales, in profits, and in the creation of higher values. This strategy allows our people, and the communities in which we live and work to prosper with the passing of time.


MARKETING AND SALES

Our sales team markets some of the best known brands in all of consumer products. We have expert knowledge of the local market, consumers and their behaviour and draw on this to create marketing campaigns that maximise our products’ impact through targeted communications.

We know the essentials of brand marketing through challenging work experiences and provide our sales people a combination of formal and on the job training. We are committed to personal growth through excellent training programs, steady growth for our brands and increasing opportunities.


LOGISTICS AND DISTRIBUTION NETWORK

In logistics our people are tasked with the planning of delivering at the right time and at the right place. We use the most advanced technology to ensure that our warehouses run smoothly, and that our customers get the outstanding service they expect.

Distribution plays one of the major roles of the Group. A well thought – out distribution network which is operated by a dedicated team ensures that the specifically designed distribution network of the Group runs smoothly from the purpose-built premises on the outskirts of Nicosia, that offers distribution throughout Cyprus with its fleet of vehicles specially designed for each product category.


AFTER-SALES SERVICE

Professional service and continuous relationships start with the customers, and the Group places a great deal of importance on its after-sales service and support with qualified personnel who offer the highest level of support when answering to the needs of its customers.


PARTNERS

Becoming a strategic partner with the Stephanides Group has its benefits, and the Group is always willing to discuss new partnerships with companies that are interested in the same business principles of the Group.

Since 1968, the Group has successfully launched a large number of products in the Cyprus market. The Group’s performance is particularly strong in the area of consumer products, luxury goods, cars, motorcycles and electronics where it is the unchallenged market leader.

The Stephanides Group is one of the largest distribution companies in Cyprus. It is a well-capitalised, firmly established company with privately owned facilities and distribution network. It enjoys an excellent reputation both locally and internationally as a company that follows through on its commitments.

The Group is dedicated to building and maintaining mutually beneficial, long term relationships with its international strategic partners.
 



 


 

                            

Copyright 2007 Stephanides Group

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