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OUR PHILOSOPHY Being a responsible leader in the local market, our fundamental strength lies within our people. The Group’s commitment comes from a dedicated set of principles defined some 80 years ago by the founder Anastasios Stephanides. We have a clear vision of the future and our aim is to achieve leadership and growth through excellent service, effective marketing, competitive pricing, and staff motivation.
OVERVIEW
From its modest roots as a small trading store, the Stephanides Group now has a
corporate tradition of over 80 years rich in trading expertise and is one of the
most respected household names in Cyprus. Today, the Group is a well-capitalised
and dynamic organization that is expanding into other markets such as Greece,
Middle East and the Balkans, and is offering the same high standards now as it
did in years gone by.
By investing in its People, the quality of the Products and Services that are
offered, its highly organized and reliable Distribution Networks, and its
dedicated After-Sales Services, the Group has acquired and maintained a
reputation for high values, and a strong sense of commitment. The Group has also
widely diversified, and now represents some of the most internationally renowned
brands in many different areas.
HUMAN RESOURCES
Our people are our most valuable asset. Because our people are fundamental to
the way we do business they are the centre of everything we do. The Group has
always invested in its personnel as they represent the future continuity of the
commitment made in every market; it takes pride in the selection, training and
motivation of its personnel in all departments.
Our overall function is to devise and implement strategies and policies to
ensure that we have the right people with the right skills. With a clearly
defined management structure, the Group offers excellent incentive schemes to
ensure that the output of its personnel is professional, effective and
efficient.
The skills of the personnel are always kept up to date with regular internal
meetings, participation in overseas seminars, constant information from the
relevant trade publications and the personal guidance of Mr. Stephanides’
extensive international experience. All managers are able to draw experience
from other departments of the Group, and this in turn with the guidance of the
Senior Management allows each division to operate as effectively as possible.
We strive to keep our people fulfilled and committed.
INFORMATION TECHNOLOGY
Information technology gives us the opportunity to improve the way we do
business. The Group has invested in computerised systems for the daily
operations. This has led to an outstanding Business Information System within
the company that is second – to – none in the market- a valuable business tool
that enables the managers to maintain the competitive edge that the Group has in
the marketplace.
The Group is recognized consistently for innovative technology services, data
management and applications that build our customers’ businesses and help us
grow. The Information technology organization of the Group offers a progressive
organization model that integrates business and technology to maximise the value
of its customers.
FINANCIAL MANAGEMENT
Our Finance and Accounting team faces company challenges, resources and
opportunities on a daily basis. As a family-owned company we focus on building
value through long-term results. That is why we emphasize on providing
information to manage the business and not only financial reporting.
Our Finance Managers have a broad overview of our business processes and
understand the strategies that drive our growth and profitability. They are at
the forefront of how we change and develop to meet our goals.
PRODUCTS AND SERVICES
We are committed to providing products and services that are of the highest
quality that touch and improve people’s lives on a daily basis. Our Group has
one of the largest and strongest portfolios of trusted brands throughout many
many different industries. As a result of this, we can rely on a stable increase
in sales, in profits, and in the creation of higher values. This strategy allows
our people, and the communities in which we live and work to prosper with the
passing of time.
MARKETING AND SALES
Our sales team markets some of the best known brands in all of consumer
products. We have expert knowledge of the local market, consumers and their
behaviour and draw on this to create marketing campaigns that maximise our
products’ impact through targeted communications.
We know the essentials of brand marketing through challenging work experiences
and provide our sales people a combination of formal and on the job training. We
are committed to personal growth through excellent training programs, steady
growth for our brands and increasing opportunities.
LOGISTICS AND DISTRIBUTION NETWORK
In logistics our people are tasked with the planning of delivering at the right
time and at the right place. We use the most advanced technology to ensure that
our warehouses run smoothly, and that our customers get the outstanding service
they expect.
Distribution plays one of the major roles of the Group. A well thought – out
distribution network which is operated by a dedicated team ensures that the
specifically designed distribution network of the Group runs smoothly from the
purpose-built premises on the outskirts of Nicosia, that offers distribution
throughout Cyprus with its fleet of vehicles specially designed for each product
category.
AFTER-SALES SERVICE
Professional service and continuous relationships start with the customers, and
the Group places a great deal of importance on its after-sales service and
support with qualified personnel who offer the highest level of support when
answering to the needs of its customers.
PARTNERS
Becoming a strategic partner with the Stephanides Group has its benefits, and
the Group is always willing to discuss new partnerships with companies that are
interested in the same business principles of the Group.
Since 1968, the Group has successfully launched a large number of products in
the Cyprus market. The Group’s performance is particularly strong in the area of
consumer products, luxury goods, cars, motorcycles and electronics where it is
the unchallenged market leader.
The Stephanides Group is one of the largest distribution companies in Cyprus. It
is a well-capitalised, firmly established company with privately owned
facilities and distribution network. It enjoys an excellent reputation both
locally and internationally as a company that follows through on its
commitments.
The Group is dedicated to building and maintaining mutually beneficial, long
term relationships with its international strategic partners.
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