The Swiss luxury watchmaking brand enhances its growing collection of acclaimed Connected watches with three new references that introduce new colours and styles without compromising on high-tech functionality. Following the launch in March of the third-generation TAG Heuer Connected and the recent Connected Golf Edition in June, these fresh new models build on the success of the elegant smartwatch line with new looks and materials: two steel cases with oceanic blue ceramic bezels and one ultra-lightweight sandy titanium case.

The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards sports and daily performance. It offers customers a striking and versatile wristwatch to enhance their individual lifestyle. The rich experience on the wrist is complemented by the TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s activities.

The new TAG Heuer Connected watches will be available as of 1 July 2020 at a select network of retailers and TAG Heuer boutiques, as well as at www.tagheuer.com for Australia, Japan, Switzerland, the UK and the US.

Customisation that makes a splash

The three new 45 mm models immediately stand out thanks to their unique aesthetic. They include two stainless-steel options with a deep blue ceramic bezel and either a steel bracelet or a sporty blue rubber strap, and a third option of lightweight sand-blasted titanium on a durable black rubber strap.

In their original look or paired with one of the vivid and quickly interchangeable straps available in new neon yellow and lime green, as well as existing bright orange, bold red or contemporary khaki, the new Connected models are true statement watches. The line showcases the wide range of styles and uses this timepiece offers: from an elegant steel look which could be mistaken for a mechanical watch, perfect for business and formal settings, to a more sporty variation on a rubber strap, which will seamlessly follow the wearer from the office to the beach or golf course, and the most performance-orientated model, in full titanium, for the most demanding athletes – there is a Connected for everyone and every occasion.

New sun-filled dials for TAG Heuer Connected

The smartwatch can be further customised thanks to a variety of original watch faces created in-house to echo the TAG Heuer brand aesthetic and spirit. Along with these three new pieces, TAG Heuer is introducing matching luminous dial designs that will be available for Connected watches of all generations, just in time for summer. These elegant digital watch faces include bright colour variations of the six designs currently available in the core collection, for an eye-catching, sun-filled update of customer favourites, and an entirely new watch face named Helios.

With its classic tri-compax layout inspired by the iconic design codes of TAG Heuer mechanical chronographs, this watch face underscores the fact that the Connected is first and foremost a classically elegant luxury timepiece. Dubbed Helios, as the god and personification of the sun in ancient Greek mythology, the dial is radiant and assertive. It is offered in four variations of seasonal hues: deep blue, peppermint green, cherry red and dark summer night.

In the three chronograph sub-dials, you can select the classic stopwatch functions or go digital with a choice of three new digital complications celebrating the sun: a spatial representation of sunrise and sunset times in the 9-o’clock counter, and a 10-hour weather forecast or second time-zone in the 3-o’clock counter. At 6 o’clock, you find the date window and a subtle indicator of the watch’s power reserve.

These new watch faces with fresh, energetic bursts of colour and creative complications were developed entirely in-house and are the perfect summer companions. With the Helios watch face, TAG Heuer once again reinterprets its rich watchmaking heritage in a digital age.

Enjoying the TAG Heuer experience in action-packed days

Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, a agenda, weather, maps and more with Google Play and its wide selection of apps.

Designed with high-intensity activities in mind, the TAG Heuer Connected offers sapphire glass screen protection, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15 °C and 45 °C.

The physical features of the case are fully and instinctively integrated to enhance the sporting experience and allow for even more precise commands: the 2- and 4-o’clock pushers provide app-opening shortcuts, along with start, pause, resume and reset functions, and the rubber-coated crown offers a second option for scrolling through the information on display, ideal for in-action usability.

Activities are recorded with high precision and accuracy thanks to top-of-the-line sensors, including a new non-medical-grade heart-rate sensor, made of high-tech resin and naturally integrated into the case back. This also optimises tracking of calories burned, while the built-in GPS measures the user’s position during workouts and can calculate different performance metrics, and also includes a compass for direction, as well as an accelerometer and gyroscope.

Ahead of the curve, always on time

The TAG Heuer Connected, the most elegant smartwatch on the market, once again strikes the perfect balance between advanced digital technology and renowned watchmaking skill with these three new models and an array of sunny personalisation options. For a life of action and experiences, this smartwatch is as much a reliable tool to measure performance as it is a refined accessory imbued with TAG Heuer’s unmistakable identity – ideal for the watch aficionado who wants to make the most of the summer.