La Chaux-de-Fonds, Switzerland, February 10th, 2022: Today TAG Heuer launches an exciting new generation of its Connected Watch – built to deliver ultimate elegance and sporting performance. The luxury Swiss watch

brand has been a pioneer in the luxury Connected watch segment since 2015. Launching two new watches, each showcasing TAG Heuer’s trademark design codes and access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconicwatchmaking chronographs.

TAG Heuer Connected has established itself as world leader in luxury smart watches, and the new generation of Connected offers two models, each of which highlight an aspect of TAG Heuer’s Connected identity.

Building on TAG Heuer’s long-standing heritage in the sporting world, the larger 45mm model offers a striking redesigned sporty look. The smaller 42mm model offers a slimline look built primarily for elegance. As well as TAG Heuer’s trademark design mastery, technical improvements across the board ensure that the new generation of Connected remains a world leader.

‘‘With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives: from business to sport activities to the most elegant dinners. Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer

and Carrera, building on 160 years of Swiss watchmaking experience.”

Frédéric Arnault, CEO TAG Heuer

A New 42mm Model

The 42mm version of the watch has a more sophisticated and elegant look, designed to appeal to all, and will look good at an elegant event, in the office, or while playing sports. It has a thinner case, with ergonomic steel pushers, a thin bezel and a bracelet fully integrated into the design. Strikingly different from the 45mm model, it is built for customers who demand streamlined elegance as well as the latest wellness and sport functions.

A Redesigned 45mm Model

The 45mm model combines a sporting design with the feel of a traditional high-end timepiece, with a strong ceramic bezel. The design has significantly changed from previous models, giving the watch an increased sense of flow, and making it easier to use for people on the go. The crown has a large diameter, and stands out from the watch, so there’s lots of room for a finger to access the crown, meaning it can be adjusted and used just using a fingertip The pushers have a mechanical feel, highlighting TAG Heuer’s 160 years of heritage in making high-end mechanical watches – and the watch slopes inwards, so it feels lighter on the wrist.

Straps and Bracelets

Customers can now opt for a large variety of straps, including a leather or steel strap for a more refined, elegant look. For a more sporty, rugged feel, customers can opt for multi-coloured rubber straps.

Watch Faces

The new model also offers a curated selection of new watch faces which highlight the many aspects of TAG Heuer’s Connected universe. From watch faces based on TAG Heuer’s rich watchmaking heritage alongside trendsetting models which offer artistic animations and quick access to all the information TAG Heuer Connected users care about. The new ‘Riverside’ watch face is animated with an immersive futuristic effect of time elapsing and the new `Wellness` watch face offers information on exercise direct from the watch’s home screen, such as live heart rate and the number of steps that was taken that day.

Mechanical watch faces based on classic TAG Heuer timepieces offer wearers the chance to explore TAG Heuer’s 160 years of expertise in fine watchmaking, while digital faces offer a look inspired by TAG Heuer’s long-standing expertise in sports timers. TAG Heuer has also added new digital features to its watch faces, delivering up-to-the-moment information on weather, wellness and calendar delivered directly to the watch face. These easy-to-read information panels offer information such as a five-hour weather forecast, activity time and wellness-focused information such as charts of steps taken per day, and are integrated into the screen of TAG Heuer’s watch faces.

The new models will offer exclusive watch faces, including reinterpretations of classic Connected faces, with more available throughout the year.


It’s now easier than ever to keep track of your fitness routine on the TAG Heuer Connected, with the TAG Heuer Sports app now delivering guided workout routines, as well as its industry- leading fitness information and sports tracking. Over the past years, TAG Heuer’s sports application has been revamped to allow users to keep track of running (indoor and outdoor), cycling, swimming, golf and walking performance.

An all-new feature for this year is guided workouts, built for on-the-go users to stay fit (without having to keep a smartphone nearby). These workouts consist of programs of exercises with pre-set lengths.

On-screen prompts guide users through exercises (users can choose upper body workout, lower body workout or full workout) with animations on screen, and no need for a phone or TV. When users finish their exercise, the watch vibrates to indicate that it is time to move on to the next one.

For users who already have their own routine (or their own fitness coach), it’s simple to customise: users type in their own routine and it appears on the screen, instructing them to do the first exercise, then the next. TAG Heuer’s sports app is available on both the new 45mm model and 42mm model, as well as the previous generation of Connected watches. Totally new concept of charger. Display the watch in the living room or bedroom. During the night it becomes a nightstand which stays lit with discreet brightness, displaying the time. Second, of course, it also enables charging the watch in the background, displaying battery percentage as it charges in an elegant and slick display. Integrated magnets position the contacts between the charger and the watch so it snaps into place, making it simple to keep the watch topped up and ready to go.


The new screen offers industry-leading quality and contrast, particularly outdoors, where watch faces and notifications and sport metricswill remain visible even in strong sunlight, thanks to a strong contrast ratio.

High-fidelity colour reproduction means that TAG Heuer’s watch faces are seen exactly as they are meantto be, no matter what the lighting conditions are outside.

The battery life is 30% longer on the new 45mm model compared to previous generation, which means users can use the watch intensively for sports tracking throughout the day. On the 45mm model, users can enjoy a full day of battery life, even with five hours of using the golf functions. On the 42mm model, users can enjoy a full day using the wellness app before the battery runs out.

Synchronising data to and from your phone gets a whole lot faster on the new Connected, thanks to Bluetooth 5.0. The new wireless standard offers data transfer at twice the speed, so everyday tasks such as synchronizing wellness data and sport activities to the phone become faster and smoother.

The new model also adds an altimeter, which measures the altitude at the wearer’s current location, helping users track more accurately outdoor activities such as running or cycling. It works alongside the battery of other sensors in the watch including accelerometer, heart rate monitor, compass and GPS to ensure that sports and fitness enthusiasts can enjoy the outdoors with their Connected watch.

The new generation of Connected watch runs on Wear OS by Google™. At launch, the watch will run on Wear OS 2. Users will have the option to upgrade to Wear OS 3 at no extra cost when the update becomes available.

https://support.google.com/wearos/thread/118166873/what-wear-os-3- means-for-you?hl=en

The new generation of the Connected watch will go on sale on March 10 this year, with both the 42mm and 45mm model available in select stores worldwide and at www.tagheuer.com.

Android, Google Play, and Wear OS by Google are trademarks of Google LLC.

Wear OS by Google works with phones runningthe latest version of Android (excluding Go edition and phones without Google Play Store) or iOS. Supported features may vary between platforms and countries with compatibility subject to change.


For the TAG Heuer Connected Calibre E4 campaign, TAG Heuer calls on two of its iconic ambassadors: Naomi Osaka and Sydney McLaughlin. The two incredible athletes are featured in an advertising campaign on the theme of versatility.

Naomi Osaka is one of the most talented female tennis player in the world and Sydney McLaughlin is a gold medalist sprinter and hurdler. Both perfectly embody TAG Heuer’s values of high performance and elegance, through this campaign they represent the versatility of the TAG Heuer Connected which can be worn on the sports courts as well as for a formal event. The ad campaign was shot by the award- winning photographer Pari Dukovic who has already collaborated with TAG Heuer, shooting Ryan Gosling for the TAG Heuer Carrera Three hands campaign.

TAG Heuer Connected Trade-In Program

With the launch of the new TAG Heuer Connected, TAG Heuer is extending its exclusive trade-in program which allows customers to bring back an eligible device from a previous generation of TAG Heuer Connected and receive a trade-in credit towards the purchase of a new qualifying Connected Watch Calibre E4. The credit amounts are 200 CHF for a CW 46 model, 300 CHF for the CW 45 or 41 and 450 CHF for a 2020 Connected Watch. The program will apply to all previous generations of TAG Heuer Connected watches, even non-functional ones and is subject to a few restrictive eligibility criteria. TAG Heuer is committed to working actively towards the environmental cause and we take great care in dismantling old watches and their accessories to separate the reusable materials. TAG Heuer wishes to offer its current Connected wearers the possibility to benefit from a preferential offer allowing enjoyment of the latest features offered by the new generation of TAG Heuer Connected watch. The new TAG Heuer Connected Watch Trade-In will start on March 10th, 2022 and will be available in TAG Heuer’s owned boutiques and selected e-commerce websites.