When TAG Heuer launched its third-generation luxury Connected watch in March of this year, the world took notice. And now, just in time for the holidays, the brand is releasing a new exclusive watch face and stylish nubuck leather straps in warm seasonal colours to complement the elegantly crafted digital timepiece.

La Chaux-de-Fonds, Switzerland – 10 November 2020: Since 2015, with its visionary Connected watch, TAG Heuer has established itself as the clear leader in the luxury smartwatch category. The third generation, which was introduced in March of this year, further enhanced the timepiece’s reputation for high performance and refined design.

And now, just in time for the holiday season, a new display and accessories are being unveiled. Adding to the timepiece’s edgy versatility, green and brown nubuck leather and rubber straps are joining the existing range of slick polished steel or sporty and colourful rubber interchangeable bracelets, so that the TAG Heuer Connected can be worn for any and every occasion

TAG Heuer Connected: traditional Swiss watchmaking, cutting-edge connectivity

Every TAG Heuer Connected watch offers the refinement and elegance of a chronograph-inspired timepiece crafted in the truest Swiss watchmaking tradition along with a state-of-the-art, custom-designed digital experience geared squarely towards performance.

It seamlessly blends the everyday go-to connected services offered by Google’s Wear OS with the TAG Heuer Sports app. Thanks to these cutting-edge features, along with built-in GPS and heart rate monitor, the watch delivers detailed tracking for golfers, runners, cyclists, walkers and other fitness enthusiasts, regardless of their sporting passion. A TAG Heuer mobile companion app allows for even greater personalisation and insights into the wearer’s achievements.

Design as compelling as its technology

The TAG Heuer Connected watch has a luxury design that is as compelling as its innovative technology. It was inspired by the brand’s most iconic chronographs and is immediately recognizable.

The 45 mm cases, available in stainless steel or titanium, reflect the distinct design codes, noble materials and refined finishes of high-end watchmaking, including the signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, and a screwed case back.

Your best performance is the one ahead

This luxurious new TAG Heuer Connected watch, updated with its eye-catching Synopsis watch face and elegant earth-toned nubuck straps, is a timely – and timeless – celebration of the changing seasons and the holidays that are just around the corner. And in every season – now and in the years to come – the TAG Heuer Connected watch will be a constant and reliable companion helping you to achieve your best performance yet.